Sports Events & Facility Management
Sports Events & Facility Management
Sports Events & Facility Management
partners Partner Holland Sports & Industry Partner Holland Sports & Industry Partner Holland Sports & Industry Partner Holland Sports & Industry

Participating
companies
Full Profile ABSRD Creative Teams
Utrecht
ABSRD Creative Teams

ABSRD & Avatars:

Why an Avatar? We think that everybody needs an avatar to communicate, to share information and to play games online on a safe way and to look cool online. The more you use it, the more valuable it will be and you will be sure your avatar looks good.

Check this movie for an example:

http://youtu.be/7EzyCuzmiMc

 

Credits system

 The Avatar Store is for free, but for special items or club merchandise are some credits required.  A user can win, earn or buy credits. We prefer that users win or earn credits, because:

-       It will cost the end user nothing

-       The action to earn credits is quite fast and amusing

-       There won’t be any transaction fees charged from the platform used (SMS, facebook, Paypal) 

-       Deals with sponsors for purchasing packages to give credits to end users for their avatars

 

Business Model:

The more places you can show your avatar, the more your avatar grows in value. That’s the reason why it is very important to keep adding campaigns, games and apps. These services are often sponsored in combination with product placement. (E.g. A Coca-Cola bottle.) Another possibility for sponsors is to show an advertisement of their brand in the Avatar Store, for example this L’Oreal advertisement in the Avatar Store:

http://youtu.be/u9KlGuESL8g  

 

Campaigns:

Telepizza: Before a match we will post on Facebook and Twitter that you can earn free credits if you order a pizza.

Real Madrid Avatars Telepizza: http://youtu.be/x87Qitthi5M 

Real Madrid Virtual Fan Awards 2011: Users had to put their avatar with at least 3 club items on an original photo. 15 winners received an official and signed club shirt by their favorite Real Madrid player. http://youtu.be/LB55Rxj6guE  

Biggest Stadium: Fill the stadium with your friend to achieve the biggest stadium in the world!

Adidas: Publish your avatar wearing the club kit and earn 10% discount on the real shirt in the fan shop.

Avatar Face: Transform your real face into an Avatar, sponsored by Nivea for Men. http://youtu.be/YxbAQ9lnU5c

Your Avatar Against Poverty: Set up several actions together with other companies to collect money for a specific charity. An Avatar is a good tool to achieve this.

 

Apps:

The Virtual Stadium can be used to sell tickets for a football match online; the match schedule will be linked on your avatar.

MiCoach: Work out training programs from your favorite player. The more you move, the more credits you earn.



Contact: Stephan Aarts
stephan@absrd.com

Are you representing a private company, sports or government organization and are you looking for state-of-the-art knowledge, products, services or projects in the field of sports, this is where you will find it!